Affinity is the fastest growing video gaming agency in the United States, developing, producing and executing local and national video gaming events and tournaments. In 2006 Affinity created Team Best Buy and later launched the Midnight Gaming Championships in partnership with McDonald's. In 2007, Affinity developed the Latino Gamerz Match, the first Hispanic video game league.

 

MIDNIGHT GAMING CHAMPIONSHIP (MGC)

MGC is a national, late night video gaming tournament that attracts young adults. In 2007, MGC produced 54 on-site tournaments in 19 different marketplaces and crowned 260 regional winners that competed in the MGC National Finals at the American Airlines Center in Dallas.

 

MGC delivered its partners 100+ million on-site impressions at its events and tournaments; 30 million TV and radio impressions; and 24 million monthly gaming enthusiast impressions via its print and online partnerships.

 

MGC communicates with its video gaming consumers through multiple platforms including: online, email, television, radio, podcasts, mobile phones, on-site, word of mouth and consumer generated marketing.

 

GUITAR HERO CHALLENGE

Guitar Hero Challenge presented by GameStop and Activision- The Dallas Mavericks hosted video gaming events at the AT&T Plaza of the American Airlines Center prior to six home games, attracting new consumers to their games. GameStop and Activision produce POP and other marketing materials in the Dallas-Ft. Worth metorplex targeted at driving attendance to the events. The winner of the contest played in front of 20,000 Dallas Mavericks fans at center court.

 

BLOCKBUSTER 24 HOUR “GUITAR HERO” MARATHON

Affinity produced the 24 hour video gaming event for Blockbuster and its partners. The event kicked off with a Guitar Hero challenge between the Mayor of Dallas and the CEO of Blockbuster, while challenging other corporate CEO's to play the video game and raise money for inner city education. Danny Johnson set the Guitar Hero Guinness Book of World Record during the 24 Hour Marathon.

 

WEIL, GOTSHAL & MANGES

Affinity worked with WG&M to develop a gaming event during the firms Summer Recruitment party at the prestigious Stoneleigh Hotel. Affinity used Rock Band, Guitar Hero, Dance Dance Revolution and Wii Tennis to entertain the 200 guests.

 

BLOCKBUSTER SUMMER GAMES

After the success of the 24 Hour Marathon, Affinity was brought on to produce Blockbuster and Nintendo's 10 city "Summer Games" promotional tour. Families competed as a teams in Nintendo Wii Sports games and the winners were awarded gold, silver and bronze medals while standing atop the winner's podium.

 

CHESAPEAKE ENERGY

During the annual Ft. Worth MayFest, Chesapeake used video gaming to attract young adults and children to its hospitality area. While there, parents and children could learn more about Chesapeake and its core business, safety and environmental efforts.

 

TEAM BEST BUY

Affinity worked with Best Buy, Inc. to develop a national video gaming team that would attend major gaming events and represent the Best Buy brand at tournaments. Team Best Buy made appearances, signed autographs, and participated in television and radio interviews promoting the video gaming business and Best Buy.

 

Affinity has garnered national and local awards in marketing, advertising and promotions with the American Quarter Horse Association, National Thoroughbred Racing Association and Breeders' Cup World Championships.

 

  • Six time Sprint Award winner - the highest marketing and advertising award for the American Quarter Horse Association
  • "Singing Jockeys" commercial was recognized nationally by AdWeek "Best of March"
  • Marketer of the Year Finalist -American Marketing Association-Houston