Affinity's expertise and love is for Sports. Affinity started in the Equestrian business, focusing on horseracing, horse shows, collegiate competitions, and national and global horse competitions before expanding into other sports and video gaming businesses.
Everyone at Affinity has a genuine interest for indoor and outdoor sports competitions, and has derived its expertise and vast knowledge of other sports by its staff and their involvement in outside activities.
NATIONAL THOROUGHBRED RACING ASSOCIATION
Affinity has worked for several years on developing the NTRA Advantage and AQHA Members Plus programs for the corporate partners like John Deere, Dodge, UPS, Sherwin Williams and Office Depot.
AMERICAN QUARTERHORSE ASSOCIATION
Affinity has always been involved with the AQHA for several years. Pettigrew has worked with the marketing, racing and corporate partners programs and assisted with developing national marketing programs, like the Tractor Supply "Out Here With Horses" program.
SEGA AMERICA
Affinity's management worked with SEGA to develop the very popular "Derby Owners Club World Edition" video game.
BASF CHEMICAL
BASF was in need of developing a "Customer Loyalty" program for its top clients in the U.S. Affinity researched BASF's client needs and worked with its management to develop the first program of this nature for the chemical industry.
SAM HOUSTON SERIES
While at Sam Houston Race Park, Bryan Pettigrew worked with local country stations and national concert promoters to develop a series of summer concerts that eventually would lead to the Houston track building a state-of-the-art concert venue in its infield. Today the tracks hosts and produces over 40 nationally recognized entertainers and concerts.
RONALD MCDONALD HOUSE CHARITIES
Affinity has worked with the RMHC in several capacities including the not-for-profits partnerships with Thoroughbred racing and the video gaming industry.
MONGOLIAN JOCKEY CLUB
Affinity is part owner in the Mongolian Jockey Club and works with the partnership in developing marketing and communications materials for the racetrack and casino.
TOP TIER TENNIS
Affinity assisted with the marketing, publicity and execution plans for TTT. The "flex league" program has been highly successful in attracting young adults, business people and other tennis aficionados.
EQUINE CANADA
The Canadian equine association and Affinity work together on developing its Members First program. The national program offers discounts to its members and acts as a communication tool in developing new members in each providence.
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